A seasoned communications strategist, Jason joined Cresco Labs’ leadership team as its Chief Communications Officer and Spokesperson in 2018 after serving as a consultant since the company’s inception in 2013. He is responsible for directing the company’s internal and external communications and strategy. He has been instrumental in helping craft and share Cresco’s narrative through the management of the company’s media relations, employee relations and investor communications as well as through his cross-functional role assisting various departments with their external communications initiatives. Most recently, he developed and executed Cresco’s communications strategy for the start of adult-use sales in Illinois and achieved a record one billion earned media impressions during launch week for its Sunnyside* dispensaries.
Erkes has been a journalist, political advisor, entrepreneur, influencer, turnaround expert and philanthropist. This year, he was named one of the Top 10 Most Influential Communications Professionals to Watch in Cannabis by Green Market Report. He also has been recognized as a Rising Star in the 40 under 40 feature from Crain’s Chicago Business; has won Emmy Awards for excellence in journalism for his reporting for ABC News and FOX News; and has received national political recognition as a recipient of the prestigious Reed Award from Campaigns & Elections Magazine.